Personal Branding for Executives

A personal brand is both unique and competitive. It showcases the “who” and “what” of a leader.

An executive’s personal brand is defined through their executive capabilities. The brand needs to communicate answers to questions such as: What kind of a leader are you? How do you make decisions? What is your management style? Are you a visionary?

As specialists in personal branding, we understand the benefits of executive branding and assist our clients to define and incorporate their authentic executive image within all aspects of their career. Utilizing in-depth, cutting-edge, and targeted resources and personal interviews, we create clear and compelling executive branding statements and documents that attract employers’ attention by delivering unique value propositions (UVP).

Dan Schawbel, one of the leading proponents of personal branding, states that “personal branding is the process of how we market ourselves to others.” We recognize that successful brands are built on experiences, accomplishments, skills, values, vision, and personality. Defining, developing and writing about “Brand YOU” is an integral part of our document writing process.

When developing a client’s personal brand, some questions we ask are:

  • Who is your targeted audience?
  • What are the key concepts, actions, and personal attributes you want to convey?
  • What are your areas of expertise? How do they benefit your targeted audience?
  • How will you communicate your brand?

For more information on personal branding and how it can advance your career, please contact Debbie at (443) 977-8381 or

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